Programs and Activities
Brown Rice Campaign
In August 2000, ARF-Phils initiated the campaign to revive the eating of Brown Rice (BR) in the Philippines. Compared to polished rice, BR has more vitamin B complex, higher fiber content and antioxidants, and consumes 60% less energy to produce (i.e., uses less milling time) and has 10% higher milling recovery.
The promotional campaign is being carried out at both the supply and demand ends-at local governments, hospitals, hotels, civic associations, and at the national level through nutritional and other relevant organizations.
Articles on Brown Rice:
Rice is an integral part of the Philippine cultural heritage and roots. As societies become affluent, they are slowly becoming detached to rice. This resulted to an increasing number of Filipinos growing old not knowing how our farmers grow rice or, worse, how a rice plant looks like. To promote national consciousness and appreciation of the values of rice and rice farmers, Rice Gardens will be established primarily in urban areas.
The first Rice Garden was established in 2001 at the Luneta Park in the Center of Manila, the Capital of the Philippines. It is a joint operation between the Philippine Rice Research Institute, the Bureau of Plant Industry, the National Parks Development Committee, and the Asia Rice Foundation.
Article on the Rice Garden:
The influence of rice on the Asian way of life was focused on Hats Off to Asian Rice Farmers Exhibit at IRRI Riceworld. Farmers' hats were displayed to focus on rice farmers' distinctive culture, represented by the material and style used in making the hats.